Fight The Gap
Cause + Campaign:
Fight The Gap is a campaign to create awareness for the problem of income inequality in the United States specifically, by arguing about the concentration of wealth in the hand of the few (1%) and comparing it to the rest of the population to call attention to the intensity of the issue.
Audience:
The campaign is targeted towards the general public to put pressure on policy makers. I chose this audience to inform them of the huge difference between their notion of America's wealth distribution and the shocking reality.
Call to Action:
The main purpose of the campaign is to raise awareness for the problem of income inequality from a neutral state rather than take an extreme angle. Meaning, just stating the reality and the facts-in an informative manner rather than choose between extreme capitalism and socialism.